Seattle Genetics


Together with Dynamic Domino , we realised two projects containing 20,000 dominoes each at trade fairs in the US. Both domino shows were carried out for Seattle Genetics, an American biotechnology company.

The first project took place in Atlanta. Thousands of visitors walked by and took a look at the project while it was being built, which was especially demanding. The project included several domino tricks, the Seattle Genetics logo and a big domino wall as a highlight. After all dominoes were set up, visitors could watch the toppling, which marked the end of the fair. The 5,000 dominoes wall was toppled in the grand finale, revealing an informative graph behind it.

The second project took place at ASCO in Chicago, which is a pharmaceutical trade show. The domino show was designed and realised in a similar style to the first one.