Diabetes Awareness Campaign

Overview

We realised a project for Novo Nordisk's diabetes awareness campaign. Together with Sinners Domino Entertainment , we set up a domino spiral, which represents the "spiral of life". For the video shoot, we worked with Annex Films, a company that was involved in many big-budget productions such as James Bond.

The goal of the campaign is to raise awareness of potential risks for people with type 2 diabetes. As the risks occur, the toppling of the dominoes starts to get out of control. After making a correction, which is the affected people talking to a doctor, the spiral continues to topple in a controlled way as in the beginning.